How to Choose The Right Crypto Marketing Agency

The crypto market has become too noisy for projects to stand out without a solid marketing strategy. According to a recent report by Coingecko, 52.7% of the around 7 million tokens listed on the platform since 2021 are no longer trading or considered to have failed. While a majority of these tokens were destined to fail given their speculative nature backed by zero fundamentals, a good number of solid projects have also excited the scene. 

The latter’s shortcomings can partly be attributed to poor marketing strategies in a space where projects are launching faster than the target market can keep up. This raises the question: how can crypto projects identify the perfect partners for their marketing journey? According to Best Crypto Marketing Agency, a website that compares different service providers in the space, there are a few key factors that projects should highly consider before settling for a marketing partner: 

Must-Have Services 

Whether it’s a new or existing project, crypto stakeholders looking for external marketing services are better off with all-rounded crypto marketing agencies. Some key services that should be part of the offering include content marketing, public relations, thought leadership, online reputation management and search engine optimization (SEO). 

More importantly, crypto projects are better positioned to work with crypto marketing agencies that pay attention to earned media as part of their core strategy rather than solely focusing on PR distribution or newswires. This is because paid crypto press release placements often lack the credibility that earned editorial pieces have, thus watering down their relevance or chances to go viral. 

Experience 

Although crypto is still a relatively nascent ecosystem compared to more established markets, some crypto marketing agencies are run by experts who have been around for over a decade. Most projects are better off with marketing partners that fully understand token lifecycles, crypto culture, compliance and more marketing-specific issues, such as a deep network of journalists, when to make an announcement or what angle to pitch relevant news. 

This type of knowledge only comes with experience. A marketing agency that saw the 2017, 2021, and brief 2024 bull run is not similar to one that is driven by individuals who joined the ecosystem just the other day. In addition, it is more likely to get an idea of whether a crypto marketing agency will deliver based on its previous clientele—more experienced agencies have a track record to evaluate as opposed to newcomers. 

Red Flags to Avoid 

It is also important for crypto projects to avoid some common red flags; they include agencies that guarantee virality, bought engagement or no portfolio. While guaranteed virality and buying views may sound like a great idea to fast track a project’s life cycle, this could be the trigger to a faster downfall. As such, crypto stakeholders ought to be very wary of marketing partners that promise the world in an instant – the process is gradual and filled with iterations. 

Conclusion 

Choosing the right crypto marketing agency is neither hard nor easy, the three factors highlighted in this article are just the tip of the iceberg. Crypto projects looking for the best services are also better off choosing from some of the already reviewed crypto marketing agencies to see whether they fit their needs.