Making An Impression – 5 Marketing Tips For The Unskilled

Let’s just assume that you are new to this industry. You have seen similar businesses that were probably of a similar size grow into large enterprises with market capitalizations of more than 10 times your worth. How did they do that? You say that they must have had massive investors but is that the only reason they are big today? Marketing also plays a very important role in helping a business flourish beyond bounds.

 

Do you realize that at the moment there are more than 3.4 billion active social media users in the world? If only you could connect with just 1% of them through your marketing message, you would be able to grow your business by almost 10 times. Sounds cool? This is just one broad lead generation tactic but there are plenty more you should be aware of.

Let’s talk about them in a little detail in the following section:

5 Marketing Tips For The Unskilled

1. Market Research To Know Your Customer

Can this be a part of your promotional activities? Yes because this is where it all begins. It is an essential function that you have to perform. Unless you identify the various customer personas that you are targeting, you will not be able to create a highly personalized ad campaign or even a single promotional message for your target demographic. Make it a point to connect with your marketing and sales team to understand how your customers respond to specific categories of promotional messages. Identify the age group that purchases a particular segment of your products or subscribes to a particular class of your services. Understand how their age and income impact their purchase decision. Market research to understand your customers better is where lead generation begins.

 

2. Focus On The Long Term Always

It is a good idea to attract your prospects and existing customers by announcing free giveaways and discounts on your products and services for a limited time. But is this going to fetch you results in the long run? Once you revert to your old pricing strategy, you might lose close to half of the consumers that you made during those discount days. It is important to create highly educational, helpful, and customer-centric ad campaigns. This generates curiosity and demand for your product/service. This is what creates curiosity among your target demographic about what they might be missing out on if they do not choose your brand. It doesn’t just help you create more leads but allows you to nurture them in the process without any special effort.

 

3. Analyzing The Performance Of Your Advertisements

Analyzing the performance of your advertisements is crucial because your ads are not only placed in between television shows but on OTT platforms, YouTube, and PPC campaigns as well. There is a poster that pops up every time your user clicks on your marketing affiliate’s website link. Analytics tools are an inseparable part of your lead generation strategies because you can’t calculate the success of a particular promotional campaign without them. Narrow down the metrics you will need to ascertain the impact of your marketing and promotional content. This analysis helps you improve and build further on your reputation and market perception. You can also advance your existing promotional messages when you are not able to identify any shortcomings with your existing marketing function.

 

4. Write About Your Products And Services

Well, don’t just write about them. You can go all the way and create a blog for them. In fact, include your competitors as well. Write about the various products and services that your contemporaries in the market are offering at the same price point. This is going to give your brand a very different perception in the market. This is exactly what helps you generate more leads in a very short time span.

 

5. Short Tail And Long Tail Keywords Everywhere

This means that you should incorporate SEO everywhere including your web pages, product descriptions, YouTube channel, blogs, articles, and also your Instagram, Twitter, and Facebook posts. It creates more awareness about your offerings among your users. It gives you more exposure and you can make the most of organic traffic that gets generated through the intelligent use of both short-tail and long-tail keywords across your content.

 

Conclusion

There will be many aspects that you will have to focus on to attract your customers to your website. You have to be considerate about what they are looking for. It is all about adding value to their lives. Once you achieve that through your lead generation tactics, you have won half the battle.