12 Best Marketing Automation Tools & Platforms To Stay Competitive in 2023
There is only so limited time in a day where you can work on your tasks. That is why marketers are always looking for methods or platforms they can use to be more efficient and productive. Having different objectives and expectations that must be met daily in a highly competitive industry, one must discover the power of marketing automation tools.
If you’re looking to automate your marketing tasks, there are a number of great tools out there to help you. In this article, we’ll introduce you to some of the most popular options and show you how they can help streamline your work.
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How to Choose the Right Marketing Automation Tools for Your Business?
Over the past years, the market for automation solutions has seen a noticeable rise. In the digital industry, on the other hand, marketers generally adopt these various tools, referred to as marketing automation, to automate their mundane activities. To give clients a more personalized experience, they employ these tools to drive growth and automate repetitive tasks like posting on social media, content marketing, and even ad campaigns.
With the help of these free marketing software, you can connect with your targeted audiences, know more about them, and craft the best campaign or deliverables to capture and keep their interest. You can also automate demanding and strenuous tasks like designing content, social media posts, and email-related duties.
Early on, it took a lot of work to gauge the value of marketing automation software, making people believe it was an easy choice and a shortcut. But now, in this landscape where workloads keep piling up every day, 91% of marketers who utilize free marketing software consider these technologies “extremely crucial” for their general success in digital marketing. Thus, by using marketing automation tools, you might be like them and can work on more strategic tasks, such as coming up with new product concepts or generating excellent content.
1. Does Marketing Automation Fit Your Budget?
This is the first question many marketers should consider when looking at the right marketing automation tool to choose and use for their business. You should assess every tool available based on its prices and the quality it can provide. Does this technology offer you the features you need? If yes, then check if the budget is sufficient to unlock these features and can sustain your work and help you achieve your goals. Remember: money plays a vital role in this industry, so use it wisely and make sure that you invest it in high-end, beneficial, and outstanding marketing automation tools.
2. Does Marketing Automation Fit Your Business?
After choosing based on prices, you must look at these platforms as instruments for your company’s success. To identify what tools you need, you should first know their purpose and suitability in catering to your marketing needs. You will only see if they fit your business if you deeply understand the nature of your work and the in and out of your work environment. Do you want something for photos, videos, content planning, and collaboration? List them down and cross-check what platforms can best provide these particular services. There are many online; you just need to allocate some time to know these tools by heart to see whether they are appropriate.
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3. Is Marketing Automation Easy To Use For Your Team?
It is critical for you to know if these marketing automation tools are efficient and user-friendly for you and your team. It would be best to consider whether the platform is straightforward rather than complicated and exhausting. You must learn how to navigate and maximize each feature to save time and money. Research is essential, and do not forget to consult your team about what is comfortable for them to use since you are working in a group where everyone’s expertise and productivity rely on what tool you will utilize.
4. What could be the limitations of the tool?
Most of the time, marketers overlook the disadvantages of particular tools because they focus on the positives. However, it is equally crucial to understand what is lacking with automated technologies and what needs refinement. At all points, you need to evaluate whether the limitations of the marketing automation tools can also hinder your productivity and delay your team from realizing your set objectives. If that’s the case, you need to search for another more appropriate tool to answer your problems and efficiently level up your marketing endeavors.
5. Can you integrate it with your existing tools?
In searching for the best marketing automation tool for your team, you also need to ask whether you can integrate this tool with your existing mechanisms. It is paramount because you are not only working with a single platform all the time. Frequently, you need to mix and match channels that can unleash your marketing activities’ fullest potential and reach your set demography. It would help if you recognized that you would soon deal with video editing, calendar planning, social media posting, and more. So, it is better to equip your team with various tools that can be merged and operated simultaneously from time to time.
6. Will it help ease your work process?
This is what most marketers are looking for: efficiency and smooth sailing workflow. When you are looking for free marketing automation or even those with premium perks, you need to put in mind that you are finding a platform where you can boost your creativity, lay out your plans, and execute your vision in the most convenient way possible. You are not hunting for the most expensive tools or an online site with the most stunning interface. You are checking the most helpful, advanced, hassle-free, and can make your workflow more bearable.
Best Marketing Automation Tools 2023
1. Automation Tools for Video Marketing
Automation tools are becoming increasingly crucial for video marketing. They allow you to easily create high-quality and consistent videos, which is essential for building a successful brand.
Browse and discover more about Renderforest if you want online access to various editing tools. With the help of this marketing automation tool, you can start growing your business by producing great films, motion graphics, marketing branding and campaigns, mockups, slideshows, graphic design, and professional-looking websites.
Renderforest guarantees to assist you in any manner to reach your marketing objectives and meet your audiences’ needs. It currently has more than 10 million users globally and publishes about 30 million projects annually. With this excellent software’s help, you can produce reels and animations of the finest quality, typographies, and sophisticated web pages without the hassle and tedious clickings. Apart from that, Renderforest regularly upgrades its features to keep current, making it the most effective platform to display your creative creations that can gain traction online. After all, this marketing automation tool performs more functions than simply serving as an advanced design tool, which you can unlock and utilize.
Vloggi is the best available marketing automation technology with a video focus. You may work instantly and conveniently regarding collecting videos with a license and repurposing them with only a few clicks. Through Vloggi, users can gather, sort, and finalize videos from diverse platforms instantly. Besides, you can efficiently distribute a link with your team members so they can see the materials with pre-branded thumbnails, making your collaborative effort more worthwhile and manageable.
Furthermore, Vloggi features scalable creation of properly produced video content as a marketing automation solution for the marketing landscape. Users can use Vloggi.com’s cloud-based video automation tool and other tools for uploading videos. This technology can also increase speed by 1,000 times while lowering the expense of creating videos by 100 times. Besides, you can automatically check for rights on every piece of content, eliminating the need to track down IP licenses. With that knowledge in mind, you should take advantage of what Vloggi.com offers to every marketer and creative like you.
2. Automation Tools for Creating Graphics Design
As a digital marketer, you know that creating original designs is essential to your success. But finding the time to develop those designs can take time, especially if you’re working on a tight deadline. That’s where automation tools can help. No matter which type of tool you choose, using automation will save you time and energy, allowing you to focus on other aspects of your job.
Kittl.com is a marketing automation application with a plethora of editable templates you can use for your designs. This tool is easy for you to utilize and manage because it is cloud-based and browser-based. It is a promising platform that attempts to lower the workload in developing creative content and simplify complex and tedious graphic-related materials.
You can use Kittl.com’s comprehensive toolkit, which provides you with access to several logos, images, fonts, and patterns to support your team to success. In this marketing automation software, you can swiftly deform and change the color of any text with real-time edits by employing texture editing, magic recoloring, and pre-made themes. Various templates and typographies, the lack of software installation requirements, the availability of an illustration collection, professional photos, banners, and other graphic components, as well as free instructional videos on its website, are some of its perks.
Knowing this information, Kittl is unquestionably a platform you ought to employ. With its features, this marketing automation tool is the perfect design solution that satisfies your creative requirements. This program can efficiently assist you and your team in producing eye-catching, stylish, and relatable content online.
A variety of services are offered by Removal.AI, a renowned authority in modern software that uses ground-breaking technology to enhance photographs with the push of a button. It is a top-notch photo-editing tool that optimizes artificial intelligence technology and has exceptional background-removal capabilities for images.
This free marketing automation software combines data-centered methodologies with knowledge-based technology to create unique, captivating, and practical designs. With this, there is a promise that you can level up your game as a digital marketer and significantly improve the results of your creative efforts.
Today, Removal.AI continuously develops by adapting its platform to match your needs. Additionally, using Removal.AI may provide you with the following design advantages: photographs with transparent, white, or customized backdrops in less than three seconds, automatic topic identification for photos, precise, transparent cutout edges, and more. All of these became possible because of the advanced system of Removal.AI, making your work easy and giving you a chance to transform your art into the finest and most attractive visualization in cyberspace.
Artists and other participants in digital marketing must adapt to and exceed these requirements because of the stiff competition in various industries. This is where DesignStripe, an international design company that aspires to help marketers through its customizable illustrations, design templates, mockups, and outstanding editing features.
Many marketers like you can now concentrate on your areas of expertise because of this marketing automation platform, which saves effort and time determining where you will begin your creative designs. With the aid of its many user-friendly editing controls provided by DesignStripe, marketing professionals can zero in on exhibiting and honing their skills rather than beginning from scratch, like drawing, compiling icons and elements, and choosing color palettes.
That is why these incredible benefits, such as the ability to delete extraneous objects, swap and change imaginative pieces to suit your vision better, and create attractive mockups of your design right in your web browser, can definitely change your workflow and deliver a positive impact on your performance.
With the help of Flexitive.com, the digital industry, especially marketers, can accelerate the development and implementation of diverse omnichannel designs. Flexitive’s cutting-edge responsive design solutions can help the branding and marketing industries present their best selves and improve their materials. This marketing automation tool is designed completely differently from other applications due to its basic functionalities that you can employ at no cost. This platform always allows you to find a balance between having a made-for-one-off campaign to full automation through DCO.
You can create alternative content variations to clarify your ideas because Flexitive.com speeds up the collaborative process over many features like Shared Libraries and Global Assets. Flexitive’s design technology also enables you to create products fast and effectively in a range of programmable channels, file types, and media types like HTML5, JPG, MP4, and GIF. Thus, this marketing automation software can automate numerous things for you, so consider this tool and learn more about it by visiting their actual webpage.
3. Automation Tools for Social Media Marketing
As social media becomes an increasingly important part of marketing, more and more businesses are turning to automation tools to help them manage their accounts. Automation tools can help you post updates, track analytics, and respond to comments quickly and efficiently. Many different automation tools are available, each with its own set of features.
Here are some of the most popular automation tools for social media marketing:
Through various features, Socialbee, one of the best marketing automation tools, aims to assist you in creating, planning, publishing, and evaluating your posts. You may manage your social network accounts using this software, making use of a free tool to save time and boost your online visibility.
In addition, the Canva component that is integrated with Socialbee can help you produce excellent creative work. You may also use this tool to plan your content calendar and schedule posts. After the conceptualization and execution stages are complete, Socialbee also enables you to analyze your status and statistics by periodically providing vital data insights to track the development of your social media presence.
One of the best features of Socialbee is the ability to recycle your postings by tweaking them. If the item must be shared immediately, you can define a termination date to prevent further redistribution. You can also change your content to suit several platforms’ requirements from a single spot (such as sizes, hashtags, and more). As you complete your posts, you can also check the content in real-time to determine how it will look on each platform’s social media pages. That is why go and take a look at this captivating marketing automation tool because all of these benefits are available at your fingertips. After all, this phrase sums up what Socialbee promises to give to all marketers like you: “More leads, less work.”
Missinglettr is the all-in-one social media marketing platform that helps businesses save time and reach a larger audience. With automated drip campaigns, you can turn your content into hundreds of messages for followers across multiple platforms in just minutes. The platform simplifies social media management by providing easy to use templates, pre written posts, and suggestions to personalize your content.
Missinglettr’s analytics dashboard also provides insights into how well posts are performing, allowing you to adjust your campaigns in real-time. Plus, the platform is compatible with some of the most popular social media networks like Twitter, Facebook, and LinkedIn. With Missinglettr’s sophisticated automation tools, businesses can maximize their marketing efforts and reach more people with the same amount of content. The platform is perfect for businesses who want to save time and get better results from their social media efforts.
4. Automation Tools for Email Marketing
Automation tools for email marketing are a great way to streamline and simplify processes. By utilizing automated campaigns, marketers can easily send out targeted emails to subscribers and maintain a consistent program of communication with their audience. Automation also allows marketers to track the metrics associated with their email campaigns, such as open rates, click-through rates, and more.
BigMailer.io is an email automation and workflow solution that makes it easy to manage all of your brands and emails from one place. With BigMailer, you can easily create customized campaigns for each of your brands with powerful features like automated drip sequences, RSS-to-email campaigns, and more. You can also use the platform to organize, track, and manage all of your emails in one convenient location.
Take advantage of BigMailer’s advanced analytics to gain valuable insights into how your campaigns are performing and make sure that your emails get where they need to go. With the email platform, you can rest assured that each campaign is optimized for maximum reach, ensuring that your messages are seen by the right people.
BigMailer provides you with an array of powerful features to make sure that your campaigns are successful and get results. From creating custom drip sequences, to optimizing email delivery and tracking performance metrics, BigMailer makes it easy to manage all of your brands and emails from one platform.
When you have to input the exact words repeatedly, Text Blaze is a great time-saving tool. Text Blaze empowers users to store customizable text snippets and utilize keyboard shortcuts to input them wherever they are on the web, decentralizing productivity and convenience. In this marketing automation tool, snippets can be simple text. However, they can also feature changing business logic, real-time interactivity, and no-code app integrations.
You can extend this software to your chrome, Gmail, office 365, google docs, salesforce, or any browser for fast and efficient workflow. You can save any “snippet” text that can serve as your template and be given a shortcut in Text Blaze. You can minimize the number of resources you need to manage while working quickly by using Text Blaze to streamline your tasks by utilizing its formats, dynamic formulas, and site integrations.
Besides, Text Blaze can serve as a central repository for your most productive emails, chats, and other communication-related activities if you work in a team or big groups. Simply set up a shared folder so that you can collaborate on creating it anytime and anywhere. Hence, Text Blaze is a go-to marketing automation tool you can always rely on for note-taking or other tasks you need to accomplish.
5. Automation Tools for Conversion Analytics
Automation tools for conversion analytics can help marketers get more insights into the behavior of website visitors, helping to improve customer engagement and increase revenue. Automation tools such as A/B testing, conversion tracking, and segmentation can help marketers understand how different visitors interact with their website.
If you are searching for a go-to-market efficiency tool that can automate some work for you, you need to visit and learn more about Dreamdata. All revenue-related data is collected, joined, and cleaned by Dreamdata in order to deliver visible, practical analysis of B2B revenue drivers.
With Dreamdata, you can view and assess a specific B2B audience’s journey. You can obtain knowledge about each step in the client journey – from a potential consumer to a paying one. As a marketer, you can also understand and discover how you can boost what works or reduce costs through Dreamdata. You can increase your ROI by examining every detail of each channel, campaign, and experiment. Besides, with this marketing automation software, you can acquire crucial business B2B attribution analytics that reveal the performance of actions in producing revenue across your pipeline, channels, and campaigns.
Furthermore, it is a promise that the solutions on your technology stack are taken into account, as well as consumer characteristics and web traffic in Dreamdata’s B2B attribution analysis, leading to an unprecedented understanding of the B2B consumer journey and eventually building upon what works the most. Therefore, with Dreamdata, there’s a guarantee that you can monitor and drive your B2B revenue as a marketer in the digital industry.
6. Automation Tools for Content Marketing
As a content marketer, you know that creating high-quality content takes time and effort. And if you’re like most marketers, you’re always looking for ways to speed up the process and produce content more efficiently. That’s where automation tools come in. These tools help you automate tasks related to content marketing, such as creating and publishing content, tracking website traffic, and analyzing engagement data.
As a marketer, you can anticipate tons of writing workloads adding up daily. Often, you will find yourself writing the same content for different people or writing other write-ups with different purposes. Hence, a good marketing automation tool that can automate this work for you is what you need. An AI writer is the practical answer to all the issues involved in producing blogs or webpage content.
AI Writer is an application that can write any information for you. This platform can produce quality, accurate, and relatable content within two minutes. This AI Writer software can do the work for you efficiently and instantly by just putting a headline or topic keywords.
With this marketing automation tool, you can draft whole articles that give you a strong writing foundation. You can also get current, original, and pertinent text produced by AI. Plus, you can leverage this app and gather authoritative, compelling, and SEO-friendly content. The list of references is also given to you, so you may check the facts and revise the high-quality material if you need it. Apart from that, you can also directly post your AI-generated text to WordPress if you wish to do so.
All these benefits and many more are available right in front of your screen. So don’t waste your time and try to look for AI Writer to make your life as a marketer, writer, and researcher more manageable.
AI Summarizer
Canva offers a free summarizing tool that leverages AI technology to automatically generate concise and coherent summaries of longer texts. Whether you need to quickly understand the key points of an article, blog post, or report, this tool can help you save time by providing a condensed version of the content. This is valuable for businesses seeking to extract essential information efficiently and stay informed in a time-effective manner.
By leveraging this content marketing tool, businesses can streamline their content consumption processes, quickly grasp key insights, and make informed decisions based on condensed summaries.
Your Turn
Technology and the internet almost serve everything that you need. Your routine of previously laborious and time-consuming tasks can now be made possible with a few clicks. Hence, you should now explore these various marketing automation tools and assess them carefully based on the above guide. After all, you and your team can significantly benefit from these examples of automated marketing software. So, don’t be scared to invest in them and maximize their power. You will see how your workflow will improve and how content will become more engaging, marketable, and profitable.
