Is It Better To Market on Facebook or Instagram?

When it comes to social media marketing, many businesses face the decision of whether to focus their efforts on Instagram or Facebook. Both platforms have their own unique benefits and drawbacks, and it can be difficult to determine which one is the best fit for your business.

Is It Better To Market on Facebook or Instagram?

In this blog post, we’ll take a look at the differences between Instagram and Facebook and help you decide which platform is better to get plus followers for your marketing efforts.

 

1.  User Demographics

If your target audience is older than 35, Facebook probably isn’t going to be the best place for you. According to Pew Research Center data from 2018, only 15% of Americans over 65 use Facebook–and only 5% use it daily. On the other hand, around two-thirds of Americans aged 35-49 use Instagram every day; this number increases with age as well: around 85% of those aged 50-64 use it daily.

 

2.  Organic Reach

Another important factor when deciding between these two platforms is organic reach: how many people will see your posts without having paid for them? On Instagram, organic reach has been steadily declining since 2014 when it was at 80%, but even now it still stands at around 30%. On Facebook, organic reach has dropped even more dramatically: from almost 100% in 2012 down to just 6% today!

 

3.  Active Users

The number of active users on Facebook and Instagram is staggering. In fact, it’s hard to even put a number on it. But if you’re looking for a way to reach the most people, Facebook and Instagram are your best bets.

Facebook has 1.79 billion daily active users, while Instagram has 500 million monthly active users. That’s almost 2 billion people who are checking their accounts at least once per day.

 

4.  Engagement Rate

Facebook and Instagram both offer high engagement rates. According to SocialBakers, an average post on Facebook receives over 2% engagement rate (likes, comments and shares) while an average post on Instagram receives over 5% engagement rate (likes and comments). The higher number of people using these platforms means more potential customers for your business! Variety of Tools and Features

You can do much more than just post photos or videos on Facebook and Instagram. You can use various tools such as polls, surveys, live video streaming, Messenger chatbots etc., which allow you to engage with customers directly instead of through advertisements alone.

 

5.  Variety of Tools and Features

In terms of variety of tools and features, Facebook is king. It has the most robust set of tools for managing your account, including an analytics suite that gives you data on everything from your post reach to what people are clicking on in your posts. Instagram, meanwhile, only has two core features for managing accounts: a basic dashboard for viewing analytics and a tool for scheduling posts.

This difference in features can make things easier for you if you’re working with a team—because Facebook allows multiple users to manage their own accounts, it’s possible for one person to be responsible for publishing content while another handles analytics and customer service inquiries. On Instagram, however, there’s just one person who can publish content and respond to comments—if they get swamped or go on vacation or otherwise need help, it’s up to someone else on the team to step in temporarily while they’re away.

 

6.  Ad Cost

Another factor to consider is the cost of advertising on each platform. According to On Blast Blog, on average, the cost-per-click on Instagram was around $0.80 and $0.27 for Facebook, but if you want to advertise in a more competitive environment, then Instagram might be the way to go.

Conclusion

So, is it better to market on Facebook or Instagram?

We’ve come to the conclusion that it really depends on your brand.

And while both platforms are great for different reasons, understanding the differences between Instagram and Facebook can help you make a more informed decision on which platform to use for your marketing efforts. Nevertheless, you should definitely be using both if you want to reach your audience and make money from your business.

Regardless of the platform, telling a compelling story is key to attracting and engaging with your target audience.

Read More: How Do I Promote My Business On Instagram?