Wix Pricing 2026: All Plans, Costs & Hidden Fees Explained

Wix pricing in 2026 starts at $0 (free plan) and goes up to $159/month for the Business Elite plan, billed annually. There are four premium tiers: Light ($17/mo) for personal and portfolio sites, Core ($29/mo) for small businesses and entry-level eCommerce, Business ($36–$39/mo) for growing online stores, and Business Elite ($159/mo) for large-scale operations needing unlimited storage and priority support. An Enterprise plan is also available with custom pricing starting around $500/month. All paid plans include a free custom domain for the first year, ad-free experience, and 24/7 support. A 14-day money-back guarantee applies to all premium plans. The Core plan offers the best value for most users who need eCommerce and marketing tools at a reasonable cost.

What Does Wix Actually Cost in 2026?

If you’ve landed here, you’re probably trying to answer one simple question: how much does Wix cost, and is it worth paying for? The answer depends heavily on what your website needs — and the difference between plans can be substantial.

Wix powers over 8.5 million websites globally and is consistently ranked among the top website builders for its design flexibility, drag-and-drop ease, and built-in AI tools (including the new Wix Harmony editor). But pricing can feel opaque if you don’t know where to look.

In this comprehensive guide, we break down every Wix pricing plan for 2026, reveal the hidden fees they don’t always advertise, compare the platform against its biggest competitors, and give you a straight answer on which plan (if any) is worth your money.

Wix Pricing Plans: Full Comparison Table (2026)

Here’s a quick overview of all Wix plans, their monthly costs, and key specifications:

Plan	Price/mo (Annual)	Price/mo (Monthly)	Storage	eCommerce	Collaborators
Free	$0	$0	500 MB	✗	1
Light	$17	$24	2 GB	✗	2
Core	$29	$36	50 GB	✓	5
Business	$36–$39	$46	100 GB	✓ Advanced	10
Business Elite	$159	$172	Unlimited	✓ Full	15
Enterprise	Custom ($500+)	Custom	Unlimited	✓ Custom	Unlimited

* All prices reflect annual billing. Monthly billing costs significantly more — up to 41% higher in some cases.

1. Wix Free Plan — $0/Month

What You Get

Wix’s free plan is genuinely free forever — no credit card required. You get access to the full template library, the Wix Harmony AI editor, drag-and-drop design tools, and basic hosting. Your site goes live on a Wix subdomain (e.g., yourname.wixsite.com), and Wix branding appears across the site.

Limitations

• 500 MB storage — fills up quickly with images or video
• Wix ads displayed on all pages
• No custom domain connection
• No eCommerce or payment acceptance
• Limited marketing and analytics tools

Best For

Testing the platform, student projects, temporary landing pages, or early-stage personal projects where professional branding isn’t a priority.

2. Light Plan — $17/Month (Annual) | $24/Month (Monthly)

What You Get

• Custom domain connection (free domain included for year one)
• Wix ads removed from your site
• 2 GB storage
• 2 site collaborators
• Basic SEO and marketing tools
• 24/7 customer support
• Access to Wix Harmony AI editor

Limitations

• No eCommerce — you cannot sell products or accept payments
• No booking apps, events tools, or restaurant features
• 2 GB storage is tight for media-heavy sites
• No professional logo maker

Pros

• Affordable entry to a professional, ad-free website
• Perfect for portfolios, freelancers, and personal blogs
• Upgradeable at any time with existing credits applied

Cons

• Lack of eCommerce is a dealbreaker for any business that sells online
• More expensive than some competitors’ entry plans (e.g., GoDaddy at $9.99/mo)

Best For

Freelancers, photographers, bloggers, and small service businesses that don’t need to sell online but want a clean, professional web presence without Wix branding.

3. Core Plan — $29/Month (Annual) | $36/Month (Monthly)

What You Get

• 50 GB storage
• 5 site collaborators
• Full eCommerce functionality — sell up to 50,000 products
• Online payments via Wix Payments, PayPal, credit cards
• Basic marketing suite: loyalty programs, coupons, and promotions
• Events booking and scheduling tools
• Analytics dashboard
• Free custom domain for year one

Limitations

• No abandoned cart recovery (available on Business plan and above)
• Capped at 100 automated sales tax transactions per month
• No customized reports

Pros

• Best value plan for small online stores and service businesses
• Comprehensive feature set for the price
• eCommerce + booking + analytics in one affordable tier

Cons

• $13/mo more expensive than Squarespace’s cheapest eCommerce option
• Sales tax automation is limited

Best For

This is the most recommended plan for most users. Small online stores, service-based businesses, restaurants taking bookings, and growing startups will find the Core plan hits the sweet spot between features and affordability.

4. Business Plan — $36–$39/Month (Annual) | $46/Month (Monthly)

What You Get

• 100 GB storage
• 10 site collaborators
• Advanced eCommerce tools including abandoned cart recovery
• Subscriptions and recurring payments
• Global shipping integrations
• Expanded marketing automation
• Priority customer support access

Limitations

• No customized reports — still limited analytics vs. Business Elite
• Sales tax requests capped at 100 automated transactions/month
• Priced the same as Squarespace’s comparable plan ($39/mo), though Wix offers more tools

Pros

• Abandoned cart recovery alone can significantly boost revenue for online stores
• Solid storage bump from Core (50 GB to 100 GB)
• Recurring payments unlock subscription-based business models

Cons

• The price jump from Core ($29) to Business ($39) is noticeable
• Many smaller stores won’t need the extra features immediately

Best For

Growing eCommerce businesses managing larger product catalogs, subscription box services, and stores with international shipping needs.

5. Business Elite Plan — $159/Month (Annual) | $172/Month (Monthly)

What You Get

• Unlimited storage and video hours
• Priority support with faster response times
• Advanced analytics and customized reports
• Full eCommerce suite with no feature caps
• Expanded integrations and API access
• Up to 15 staff accounts

Limitations

• Significant price jump from Business ($39) to Business Elite ($159) — a 4x increase
• More expensive than Squarespace’s highest plan ($99/mo)
• Overkill for most small to mid-size businesses

Pros

• Truly unlimited storage — no storage anxiety for media-heavy stores
• Priority support is valuable when your revenue depends on uptime
• Best-in-class analytics for data-driven decision-making

Cons

• Hard to justify unless you’re doing high transaction volumes
• Alternatives like Shopify may offer better scalability at similar price points

Best For

High-volume online retailers, large membership sites, and brands with extensive digital libraries (video courses, media brands) that genuinely need unlimited infrastructure.

6. Enterprise Plan — Custom Pricing (Starts ~$500/Month)

The Enterprise tier is designed for large organizations with complex multi-site requirements. It offers tailored solutions, dedicated account management, personalized templates, advanced integrations, and direct access to Wix product experts. Pricing is negotiated based on scope, and you need to book a demo to get a quote.

This plan is only worth considering if you’re already maximizing Business Elite and need bespoke infrastructure — think major retail chains, franchise networks, or enterprise marketing teams managing hundreds of web properties.

Hidden Costs & Fees to Watch Out For

Wix’s advertised plan prices don’t tell the whole story. Here are the additional costs that can add up:

Domain Renewal After Year One

Every premium plan includes a free domain for the first year only. Renewal costs run $14.95–$17.79 per year through Wix, which can be higher than third-party registrars like Namecheap or GoDaddy. Consider purchasing your domain externally and connecting it to save on renewal costs long-term.

Transaction and Payment Processing Fees

Wix Payments charges processing fees on all transactions. These vary by country and payment method, and they can gradually erode your profit margins — especially on high-volume stores. Unlike Shopify (which charges extra for third-party processors), Wix does not charge additional platform transaction fees on top of standard payment processing.

Professional Email

Email accounts are not included with any Wix plan. Google Workspace integration starts at $6/month per user. If budget is a concern, Zoho Workplace offers up to five custom email addresses for free and connects easily with your Wix domain.

Monthly vs. Annual Billing

Monthly billing costs up to 41% more than annual billing. The prices advertised prominently on Wix’s site assume annual payment paid upfront. Always factor this in when comparing plans.

App Market Add-Ons

Wix has an App Market with hundreds of third-party tools. While many are free, premium apps (e.g., advanced shipping tools, booking systems, marketing automations) can add $5–$50/month or more to your total cost.

Taxes

Wix’s listed prices do not include applicable taxes, which are determined by your billing address. The final price is shown before payment on the purchase page.

Discounts, Free Trials & Ways to Save

14-Day Money-Back Guarantee

All premium plans come with a 14-day full refund policy — no questions asked. This is effectively a risk-free trial of any paid plan.

Free Plan (Unlimited Duration)

Wix’s free plan has no time limit. You can build your entire site for free and only upgrade when you’re ready to launch professionally.

Annual and Multi-Year Billing

Annual billing delivers the advertised rates. Two-year and three-year plans can offer even greater savings. If you’re committed to using Wix, locking in a longer term is the smartest financial move.

Promotional Sales

Wix runs regular promotions, especially around major holidays and sale events, offering up to 50% off select plans. Searching for active coupon codes before purchasing can yield meaningful savings.

Student and Nonprofit Discounts

Wix occasionally offers discounts of 50–70% for students and registered nonprofits. Check their official support pages for current eligibility requirements.

Is Wix Worth It in 2026?

The honest answer: yes, for most website owners — but only if you choose the right plan.

Wix’s Core plan ($29/mo) is the standout value proposition. It delivers eCommerce, scheduling, analytics, and a powerful AI-assisted editor at a price point that’s hard to beat for the breadth of features included. If you’re a freelancer, consultant, small retailer, or creative professional, this is likely all you’ll need.

The Light plan ($17/mo) makes sense if you’re confident you won’t need to sell online — though Squarespace’s entry plan ($16/mo) includes eCommerce and is worth comparing.

The Business Elite plan ($159/mo) is only worth it if your revenue justifies it. For businesses doing hundreds of thousands in monthly revenue and needing unlimited infrastructure with priority support, it’s a solid investment. For everyone else, it’s an expensive overkill.

Where Wix can feel overpriced: if you need a budget eCommerce site, Hostinger’s builder includes online selling capabilities at a fraction of the cost. If design and storytelling are your priority, Squarespace’s interface and templates are often considered more refined. If you’re scaling a serious online store, Shopify’s dedicated eCommerce infrastructure may serve you better.

Bottom line: Wix is a feature-rich, flexible, beginner-friendly website builder with transparent pricing and no hidden platform fees. For most small businesses and individual creators, the Core plan delivers excellent value.

Best Wix Alternatives in 2026: Quick Comparison

Platform	Starting Price	Best For	eCommerce Entry	Free Plan
Wix	$17/mo	All-around site builder	$29/mo	✓
Squarespace	$16/mo	Design-focused creatives	$16/mo	✗
Shopify	$29/mo	Dedicated eCommerce	$29/mo	✗
Hostinger	~$3/mo	Budget-conscious users	~$3/mo	✗
GoDaddy	$9.99/mo	Quick launch, local biz	$9.99/mo	✗
WordPress.com	$4/mo	Bloggers, content sites	$45/mo	✓ (limited)

Squarespace

Squarespace edges Wix on visual design — its templates are considered more polished, and eCommerce is available from the entry plan at $16/mo. However, it has a smaller app ecosystem and less design flexibility. Best for creatives and photographers.

Shopify

Shopify is the dedicated eCommerce leader. Starting at $29/mo, it offers superior inventory management, a massive app store, and better scalability for high-volume retailers. Worth it if selling online is your primary purpose. Wix wins on general website building; Shopify wins on pure commerce.

Hostinger Website Builder

The budget champion. Hostinger’s website builder includes eCommerce features at a dramatically lower price than Wix’s Light plan. The tradeoff is a smaller template library and less design flexibility. Best for budget-conscious beginners who need basic functionality fast.

GoDaddy Website Builder

Quick, affordable, and easy to set up. GoDaddy’s entry-level plan at $9.99/mo is cheaper than Wix Light, but it lacks Wix’s depth of customization and AI tooling. Best for businesses that want a site live in an hour with minimal complexity.

WordPress.com

WordPress.com is ideal for content-first websites and bloggers. It’s extremely powerful but has a steeper learning curve. eCommerce requires the Commerce plan at $45/mo. Best for established bloggers or businesses prioritizing SEO-driven content strategies.

Frequently Asked Questions (FAQ)

Does Wix have a free plan?

Yes. Wix offers a free forever plan with no time limit and no credit card required. However, the free plan displays Wix ads, uses a Wix subdomain (no custom domain), includes only 500 MB of storage, and does not support eCommerce or payment processing.

How much does Wix cost per month in 2026?

Wix paid plans range from $17/month (Light) to $159/month (Business Elite) when billed annually. Monthly billing is available but costs up to 41% more. An Enterprise plan with custom pricing starts around $500/month for large organizations.

Can I sell products on Wix without a paid plan?

No. You need at least the Core plan ($29/month, billed annually) to sell products on Wix. The free plan and Light plan do not include eCommerce functionality, product listings, or payment processing.

Does Wix charge transaction fees?

Wix does not charge additional platform transaction fees on top of standard payment processing fees. However, Wix Payments does charge standard credit card processing rates that vary by country and payment method.

Is there a Wix free trial?

Yes. Wix offers a 14-day money-back guarantee on all premium plans, which functions as a risk-free trial. You can also use the free plan indefinitely to build and test your site before upgrading. During the free trial period, your site is published but you cannot accept payments.

What happened to Wix’s old pricing plans (Combo, Unlimited, Business VIP)?

Wix restructured its entire plan lineup in 2025, replacing the old tiers — Combo, Unlimited, Business Basic, Business Unlimited, and Business VIP — with four streamlined plans: Light, Core, Business, and Business Elite. Existing subscribers on old plans were typically grandfathered in.

Does Wix include a free domain?

Yes, most annual and multi-year premium plans include a free custom domain for the first year. This applies only to new domain registrations through Wix and cannot be used to renew an existing domain. After the first year, domain renewal costs $14.95–$17.79/year through Wix.

Is Wix cheaper than Squarespace?

At the entry level, Squarespace ($16/mo) is slightly cheaper than Wix’s Light plan ($17/mo), and Squarespace includes eCommerce at that tier. However, Wix’s Core plan ($29/mo) offers more features than Squarespace’s comparable eCommerce tier, so value depends on your specific needs.

Can I cancel my Wix plan and get a refund?

Yes. All plans come with a 14-day money-back guarantee. After the 14-day window, cancellations do not qualify for refunds. If you cancel after the refund period, your site remains live but reverts to the free Wix URL and displays Wix ads. Your site content must be deleted separately.

Does Wix pricing include professional email?

No. Professional email is not included in any Wix plan. Google Workspace integration starts at $6/month per user. Budget-conscious users can use Zoho Workplace for free custom email addresses.

Final Verdict: Which Wix Plan Should You Choose?

Here’s the quick decision guide:

• Just testing or building a hobby site → Free plan
• Professional portfolio, freelancer, or blog without eCommerce → Light ($17/mo)
• Small business, online store, or service-based business → Core ($29/mo) — best value
• Growing eCommerce store needing advanced tools → Business ($36–$39/mo)
• High-volume online retailer needing unlimited infrastructure → Business Elite ($159/mo)
• Large enterprise with complex multi-site needs → Enterprise (custom pricing)

Wix in 2026 is a mature, well-rounded platform with transparent pricing and a feature set that genuinely competes with the best in the industry. The Core plan remains the sweet spot for the vast majority of users. Just watch out for the hidden costs — domain renewals, email hosting, and app market add-ons can nudge your total monthly spend higher than the headline price suggests.

Start with the free plan or take advantage of the 14-day money-back guarantee to explore before you commit.