EarnViews: 8 Effective Ways to Use Instagram Stories for E-Commerce
In today’s digital age, potential buyers rely on social media platforms to make better purchase decisions. This makes brands and businesses establish their presence across social channels. Instagram is one of the visual-based applications mostly preferred by marketers to promote a product or service.
When coming to the e-commerce industry, this dynamic tool helps to place the products in front of the right audiences at the right time. An interesting fact is that the app has launched dedicated features designed to enhance the e-commerce business. Stories are one among them where you can share ephemeral content and stay connected with your audiences. Even you shall buy instagram story views to increase content visibility and reach a wider audience in a minimal time.
8 Effective Ways to Use Instagram Stories for E-Commerce
Curious to take advantage of this amazing feature to enrich your e-commerce? That’s great! This article will provide you with a collection of content ideas that you shall consider to craft a compelling story on Instagram. So let’s dive in right now!
#1 Announce Product Launches
No matter how many products you have, you may need to launch new ones to meet customer demands. If you are currently planning to reveal a product, then the Instagram story will be an ideal option for you.
You can create hype or anticipation among your audience for a particular product. The best idea is to make use of the ‘Countdown’ sticker available on the story for sharing your timely content. You can customize the sticker with the date and time as per your need. It’s interesting, right?
#2 Save the Best for Later Use
The ‘Highlights’ option is considered as a game changer for Instagram profiles. It is a well-known fact that Instagram stories will disappear after 24 hours. Users who want to freeze the story content forever can save the specific posts in the highlights area. So that new profile visitors or followers can look into it and understand more about your business.
Since highlights act as an extension of the bio, create an eye-catching cover and keep it appealing to the audience. Some of the highlights ideas are customer reviews, current offers, a list of products you sell, instructions to purchase products from you, etc. In addition, it is recommended to try out EarnViews, which supports you in driving more sales and maximizing your ROI.
#3 Conduct Polls to Know Audience Interests
Determining the demand for a product greatly helps make better business decisions. If you are confused about choosing between two different products, then conduct a poll on stories to know what interests your potential audiences.
Simply search for a poll sticker and add it to your stories by mentioning the different options. When viewers click on an option, the result will be shown in percentage. Finally, you can take into consideration the one option that received huge responses.
#4 Spread Word About Time-Limited Offers
Instagram Story is an excellent choice for publicizing the discounts, offers, and freebies that are available for a short period of time. For instance, promote the festival offers, stock clearance sales, first-time purchase discounts, and more.
For the first time, create and share a story content that you are currently giving away to your potential customers. Then, share the same content to remind your audience until the offer ends. This way, you can bag more leads for your e-commerce business and boost sales efficiently.
#5 Create Shoppable Stories
And here comes the prominent part of using stories for e-commerce. Wondering what? Yes, tagging products links to the stories and turning them into shoppable content. In the early days, the bio was the only space where you could add clickable links and redirect audiences.
But now, the facility of adding links facilitates the process of purchasing your products. All you have to do is upload the product image and tag it with a link sticker. Then, when a viewer clicks on your link, they will be navigated to the purchase page of your eCommerce store or website.
#6 Run Sponsored Ads
You don’t want to be a popular brand that allocates a heap of money for social media marketing. However, if you need to take your product in front of a set of audiences within a period of time, then paid advertising method is the best choice for you.
Organic results are better, but it might take some time to attain the expected results. So, set a decent amount of budget to spend for creating sponsored story content on Instagram. Obviously, this will help you to expand your content reach and gain more engagement.
#7 Educate Your Audience
Sharing educational content is one of the smartest ideas to hook the audience and let them know about your brand. As you are selling products, there is no any condition that you should only post promotional content.
Come out of your comfort zone and think out of the box to value your customers with valuable content. The content can be anything that benefits your audience and relates to your niche. It will be best if you educate your audience with tips, tricks, hacks, tutorials, and how-to videos of a particular product.
#8 Showcase User-Generated Content
As an e-commerce business, it is necessary to build trust among your audience to turn them into loyal customers. This is possible when you share customer reviews, testimonials, and feedback.
Whenever your customer shares a post regarding your business, make sure to repost it in your profile. Also, you can request your loyal customers to share their experiences by using your products.
Gather all this information and share it with your target audience via captivating stories. Adopting this idea will help you bag more conversions and boost sales. Furthermore, take advantage of Earnviews to increase your followers and increase the popularity of your business effortlessly.
The Bottom Line
According to social media experts, Instagram stories continue to be in trend for now and beyond. And so, you can invest your time and effort right here. Also, remember to consider the above-given ways to reap the benefits of Instagram stories to the fullest.
Cheers to enriching your e-commerce business with the power of ephemeral content!
